Cake box packaging planning

A good packaging must have a systematic operation process step by step. It must include packaging planning, packaging design and reproduction. Cake box packaging design positioning, packaging design positioning is like to determine the artistic route for artists, to find the right route is likely to be popular. To find a suitable design style for packaging is to find a living space recognized by the market for goods. 1. Market positioning: the market positioning of packaging design needs to determine the position of goods in the market, and the market positioning of goods is usually determined by the business. ① Commodity grade; ② Market choice; ③ Consumer positioning: accurate consumer positioning can capture consumers as much as possible, and the consumer groups targeted by commodities are usually determined by businesses. ① Gender and age; ② Interests and hobbies; ③ Purchasing power 3. Design style orientation: the style of packaging design is ever-changing. How to find the right direction and determine the style at the beginning of design is also the key to the success of design expression. ① The nature of the commodity itself; ② Design expression of similar products; ③ Consumer preferences; ④ Place of sale