Colour Knowledge of Food Packaging Great Light Color Packaging Feels "Healthier"

   When you see the dazzling food on the shelf, do you think it's delicious and you're going to have a big meal or maybe it's not healthy enough and you're going to stay away from it? In fact, your choice of purchase may be influenced by the color of food packaging. A study by the University of Kiel in Germany shows that light-colored food can make people feel healthier, but it can make people less concerned about health taste bad; black or dark-colored packaging is more attractive to people less concerned about health.

    Researchers recruited 179 volunteers to design six tests to simulate different open-shelf shopping environments, or to allow or not to try, and reached the above conclusions. Researchers report in the Retail Journal: "Unlike taste, health problems fall within the category of trust characteristics. Since it is difficult to judge whether food is healthy based on taste, it is only based on the color of packaging, even after tasting. People tend to make negative taste inferences without being able to try. Light-colored packaging, although healthy, can break some people's desire to buy, while dark packaging can offset this negative assumption.