Design strategy of cosmetic paper handbag
At present, most of the high-end cosmetics market is controlled by international brands. There are many reasons for this, but the defects in packaging design are also obvious. Most of the international brands have formed their own tradition in the packaging design of cosmetic handbags. No matter in shape or color, they have formed a complete set of patterns. However, the product design in China is very random, and there is a lack of inertia between products. Appropriate cosmetic handbag packaging can not only enhance the visual impact of the product to attract consumers, but also reflect the brand's taste incisively and vividly. Therefore, as the "coat" of the product, cosmetic handbag packaging should not only have the function of reflecting and protecting the product, but also have the function of attracting purchase and guiding consumption.
Cosmetic paper handbag design quality: packaging design from the past emphasis on corporate brand characteristics and product characteristics, with a more direct emphasis on "hard" mode into "soft" sales, its utility is more hidden, more interesting, more human, so easy to accept. The needs of modern consumers are becoming increasingly prominent from the satisfaction of quantity and quality to the satisfaction of sensibility.
Pay attention to the relationship between cosmetic paper handbag and consumer psychology: the study of consumer psychology is the basic requirement of modern packaging design, which is reflected in modern packaging design, and packaging design also affects the choice of consumers in consumption.
Personalized design of cosmetic paper handbag: personalized consumption requires that the design of cosmetic handbag has unique creativity. The creative level of packaging design is synchronous with the research level of consumer psychology. Successful packaging design works always embody the designer's creativity full of personality, which not only reflects the fashion of the times, but also reflects the designer's deep understanding of consumer's individual consciousness, emotion and demand.
