Five Food Packaging Trends Food Enterprises Should Understand

  Recently, David Luttenberger, Director of Global Packaging Insight, Global Market Research Consulting, said, "Consumers are often susceptible to the whirlpool of changing business trends, social topics and brand information. In the hustle and bustle, packaging seems to be a kind of white noise - in the daily life of consumers appears calm and quiet. However, the combination of high-quality structure and concise information, packaging and smart devices are closely intertwined, brands embrace the impact of online shopping, break through the old thinking and use packaging to connect with consumers, all of these factors have greater influence than consumers'awareness, at least now.

    On this node, the release of Intelligent will shape five major trends in the global packaging market in 2017, and explore their possible impact on consumers, brands, retailers and packaging manufacturers.

Trend 1: Combining Packaging Structure with Brand Promotion

    Clean label trend continues to be popular all over the world. The survey found that a third of American adults said good food packaging was an indicator of product quality; 60% of British consumers said they were concerned about the form of beverage packaging; and 21% of Canadian consumers were interested in re-sealed or accepted packaging that could reduce waste. If the brand launches a unique packaging structure, it will not only make the product stand out on the shelf, but also help to shape the brand image, so that consumers are willing to spend more time for it. Bottom line: Pack well and protect your products. But good packaging protects your brand.

    Viewpoint: The current trend of highlighting packaging function will continue, and optimizing packaging structure to cater to consumers and build brand reputation has become a new trend.

Trend 2: Enhanced role of online packaging

    Although e-commerce is still a minority, the importance of e-commerce has become increasingly prominent as more and more consumers take online shopping as a supplement to physical shop shopping. This trend will only intensify, with a third of British consumers saying they are likely to focus on online shopping in the next decade. The short-term impact on packaging may not be clear, but the current brand online packaging experience is unsatisfactory. Since packaging is still an indispensable part of people's shopping decisions, brand packaging must explore the opportunities and challenges brought by online shopping.

    Viewpoint: It is predicted that the transformation from physical store to online experience will become a core part of packaging design expression and concept.

Trend 3: Intelligence, Interaction & Intelligent Packaging

    Although there is no standard definition for these packages, there is no doubt that these smart, interactive, smart packages that can even connect to mobile phones make the connection between products and consumers measurable. In some cases, people's lives have even been saved. According to the survey, 50% of American consumers are interested in scanning food packaging for more information about the origin.

    Viewpoint: This is a business opportunity. Brands can express complex concepts with futuristic intelligence, interaction and smart packaging technology, but they can also be presented to consumers in simple form, so as to encourage, please and educate consumers and profit from it.

Trend 4: Packaging Experience

    Packaging design is basically flooded with brand identification and various certification information. Only 52% of American food shoppers claim to be attracted by unique style or eye-catching packaging design. Globalization and people's pursuit of speed and efficiency lead to the same retail experience. There are similar packages everywhere on the market, and consumers are submerged in excessive information. The next generation of goods, especially those of younger and more cynical consumers, will regard packaging design as a more important part, not only to connect with consumers, but also to create a rich brand experience. Accordingly, consumers will increasingly hope that brands will attract or even please them.

    Viewpoint: Packaging is the key factor to create an unforgettable shopping memory and experience. Whether the product is placed on the shelf or in the process of use, packaging based on brand value such as interest, community or authenticity will be an important way to stimulate purchase enthusiasm and repeat purchase psychology.

Trend 5: Brand Extension

    Price is an important factor affecting consumers'purchase decisions, but brand reputation is also crucial. According to Mintel Purchase Intelligence, 70% of people consider repeating purchases solely because they are familiar with the brand. The survey found that 26% of Canadian consumers were interested in trying restaurant-branded lunches in retail stores; 53% of Chinese consumers said they were loyal to their favorite brands.

    Brands can use this familiarity to build customer loyalty and extend their brand beyond the traditional categories they are good at. At this time, the development of packaging with unique design and function, together with concise packaging text, can become a factor affecting people's purchase process.

    Viewpoint: We will see that packaging plays an important role in brand entry into new categories and subsequent popularization.