How important is baking bag design?

The importance of baking toast bag design is summarized as follows: 1. Explain the information to let people know what they are buying; 2. Have unique or outstanding flash point to make the product stand out from the competition of the same kind; 3. As a part of brand identification, product packaging may also bear the part of brand imagination. First, the expression of basic information, which is easy to understand. It is to let consumers know what your products are, what they are doing and what they can meet. This is not difficult, but sometimes from some point of view, some beautiful product packaging that meets the requirements of aesthetic design may not be excellent product packaging. Because the information is not clear, or consumers mistakenly think it is another product. Like this product, what do you think it is? It looks very interesting to simulate sliced cucumbers. It's a bit like an aromatherapy candle. Cucumbers also make us think about something. Packaging is really innovative. It actually sells condoms. We will applaud such interesting and innovative design in textbooks or magazines, but when you imagine a scene like this: when shopping in a supermarket, people are not necessarily very interested in the area where they buy condoms. They stay for a long time, or even sometimes they don't even look at it, just rush to take it away and pay for it. So if this condom is placed in such an area, according to the usual shopping habits, it will be easy to misunderstand. Either no one cares, or they are bought for the wrong purpose. Of course, if an ordinary version, an online sales version, this as a gimmick, it is also possible. In fact, the main purpose of product packaging is to guide people's shopping choices. In most cases, it is still necessary to meet people's expectations of a large category of cognition. For example, when you see a white Tetra Pak carton, you know that it is milk, and a large expansion bag is potato chips. If the two are reversed, it will cause misunderstanding. The second is to stand out on the basis of clear information. For example, the packaging of some products is more aesthetic, simpler, or more prominent. For example, the packaging properties of the two brands of potato chips are similar. Are the corbic Marines here? In fact, the two designs are almost the same, with better color below and star effect above. It's drunk to say that the color matching below is not suitable for potato chips, but the color matching above is worse in terms of pure beauty. In contrast, both are not good enough to jump out of the same kind to make a particularly eye-catching design. Third, functionality is very important, aesthetic feeling is very important, and brand association is more important, especially in this era of consumption upgrading. As a part of brand identification elements, product packaging will lead consumers to think and associate with the brand, and influence the subsequent purchase, even the purchase of other products under the brand. In fact, as consumers, we should feel this trend more and more. The purchase of many products is no longer aimed at its function, but at the force and feel. The feeling of being relaxed after loading is the association brought by the brand. Once the atmosphere of force and story is created successfully, it will also have an impact on the price of the product. Let's take a simple example. For example, the packaging of Dove chocolate is consistent with the positioning of "Zongxiang Sihua" from the perspective of product taste, which is combined with the brand design. In fact, it is not simple, it involves a whole set of visual symbol Association. To sum up, the importance of product packaging is probably so simple that it is integrated with the brand image of the product. As for the quantification of importance, I will say that the final Budweiser design cost more than a few million dollars a year. The bigger the enterprise, the more attention it will pay to these details.