How To Avoid Over Packaging Of Food Paper Packaging?
Due to the difference of ideology and design level of food paper packaging, the good and bad of food paper packaging design are different. Some packaging blindly pursue luxury and excessive design, which not only affects the quality of design, but also causes a great waste of manpower, financial resources, especially resources.
At present, luxury packaging and over packaging are still common in the market. Some products use a variety of materials and complex and high consumption technology to highlight the feeling of luxury. These packaging increases the economic burden of consumers and wastes resources. Under the global trend of advocating low-carbon, the selection and application of materials and technology in food packaging design should meet the objective and practical standards. On the basis of the basic functions of packaging, the cost, product characteristics, brand, consumers and environment factors should be taken into account to minimize the amount and type of packaging materials, and to select reusable packaging materials as far as possible.
Food packaging design is the use of graphics, text, color and texture to convey food information through art design means. It plays an important role in consumers' understanding of commodities, producing purchasing desire and obtaining aesthetic experience. But if the pursuit of gorgeous appearance, excessive decoration, will also be too much, bring negative effects. For example: excessive pursuit of gorgeous color effect, color types increase, ink printing area increases, color cost will increase, not even increase the risk of ink infiltration into food and damage consumer health.
In the case of not affecting the packaging effect, we should pay attention to: try to use single color or two-color design, reduce the type of ink; try to use Ink, reduce the negative impact of printing; make full use of the texture and color of the material itself, adopt local color design scheme to reduce the use of color. In the design, the necessary elements such as logo are designed in the main position, and other parts can be left blank to reflect the natural beauty of the material itself.
Packaging structure and shape is also an important element of packaging design, mainly related to the organizational structure, combination mode and image form of internal and external packaging. It plays an important role in protecting goods and facilitating consumers to eat. We should pay more attention to it, but we also need to avoid excessive design. The design of packaging shape and scale should be based on the actual needs, curb the false, large and empty formal hypocrisy, eliminate the impractical excessive carving, and use more scientific, more reasonable and more concise modeling structure, so that the commodity packaging can really make the best use of its materials and materials. On the premise of meeting the packaging function, the load of materials, printing and post press processing can be reduced by reducing the packaging volume and complex and abnormal structure.
