How to improve the appearance of food packaging?

    The beauty of food packaging plays an important role in life. With the increasing aesthetic requirements of the times, it has become a conventional means to attract customers with the beauty value of food packaging. Especially in the take out market, packaging is the first impression of customers on products. Good packaging can conquer consumers at the first time.

    1. Irregular font, warm decoration, all in order to be more "sincere"

    As consumers become more and more smart and picky, it becomes more and more difficult to win their trust in a product. Use irregular font or a kind of graffiti created like a pen, and use more natural materials to deal with this change. Make every effort to show the authenticity of the product and the use of environmental protection packaging materials, so that the takeout brand on the packaging, make people feel that the store is very attentive in the whole product manufacturing process.

    2. Simple, direct and simple

    Concise form can show aesthetic taste, and can directly and effectively convey the core of the brand, which focuses on what to sell. The take away brand with the style of "simple style" has a good grasp of the customer's Psychology - don't want to be overwhelmed by miscellaneous information, feel aesthetic fatigue for complicated and meaningless decoration, prefer simple but not simple.

    3. Humor in take out packaging design

    Packaging design is becoming more and more fun. It's not so much that people become more creative as that takeaway brands have an open attitude and are more willing to show imagination and sense of humor in product packaging. Subtle humor makes people smile and brighten their eyes. It can set up a good brand image, and the interesting packaging design makes customers feel full of pleasure before they start eating.

    4. If there is a series of products, it is best to have a series of packaging

    Take out brand packaging can also be a story or character line to create a series of packaging. Excellent series of products can make the publicity more powerful and strengthen the brand image. This is also why more and more brands are writing about "series" with style throughout. But we should pay attention to keep the brand identity of the series products.