International Market Expansion: New Opportunities and Challenges for French Fries Box Sales
New opportunities
Market demand growth: The global french fry market is huge and continues to grow, exceeding $27 billion in 2023, with a compound annual growth rate of 6.3%. The expansion of Western fast food has continuously enriched the consumption scene of french fries, extending from fast food restaurants to various places, bringing a broad market for the sales of french fries boxes.
The Rise of China's Production Capacity: The export volume of frozen French fries in China continues to rise, reaching 155100 tons in the first ten months of 2024, surpassing the total amount for the whole year of 2023. By 2022, China will become a net exporter, and the increase in production capacity and price advantage will enhance the competitiveness of Chinese fries in the international market, driving the growth of demand for french fries boxes.
Product innovation assistance: The taste, shape, and side dishes of French fries in the market are constantly innovating, with unique flavors such as lychee palace preserved flavor and black truffle flavor appearing. Various shapes such as coarse potatoes and rolled potatoes are also paired with ingredients such as sausages and rice cakes. This provides more creative space for the design of french fries boxes, attracting consumers to make purchases.
Marketing channel expansion: Through online short video displays, offline collaborations, and the launch of merchandise, the influence of French fry related brands has been enhanced, driving sales of french fries boxes. Some brands use social media marketing to make more consumers aware of their products and increase the exposure of their french fries boxes.
New challenges
Intense market competition: There are numerous giants in the international french fry market, and local enterprises are facing pressure from various aspects such as brand and channel competition. To stand out among numerous brands, it is necessary to continuously improve product quality and brand awareness.
Trade policy impact: Trade frictions may have an impact on the export of French fries and the sale of french fries boxes, such as possible restrictions on exports to the United States. Enterprises need to actively respond, explore other international markets, and reduce policy risks.
Price war issue: There are numerous domestic French fry production enterprises, and the price war is prominent, which affects the quality and experience of consumer products and is not conducive to the long-term development of the french fries box industry.
Product homogenization: The French fry specialty store industry is facing the problem of product homogenization, and the design of french fries boxes may also encounter similar situations, making it difficult to meet the diverse needs of consumers and requiring strengthened innovation.
Zhejiang Dongou Printing Industry Co.,Ltd, the expert in french fry box production
