The most awesome cake box practical knowledge

The most awesome cake box practical knowledge, in short, the packaging design, should focus on a theme, start from the whole, think from the big place, conform to the guidelines of simplicity, individuality and beauty, conforming to the characteristics and consumption of goods. Many enterprises in the design of product packaging, because they can not grasp the basic characteristics of commodity packaging, the design of the packaging is lack of aesthetic feeling, which affects the sales of goods. How to fully display the charm of commodity packaging? 1. Packaging color: more than 80% of the information comes from vision. If the designer's grasp and use of packaging color can directly reflect certain characteristics of the internal goods, this kind of goods is likely to become the preferred goods for buyers. According to the inherent color or commodity attributes, the use of visualized color is an important means of color design. For example, yellow is often used in food packaging such as cakes and snacks, while tea, coffee, whisky, beer and other drinks are often brown. Lemon Shampoo packaging in cosmetics is designed as lemon yellow. The reappearance of the color of the commodity itself in the packaging color is the most able to give people the association of the same origin of things, so as to have an impression of the basic concept of the internal goods. Of course, there is also the opposite phenomenon. Some design experts boldly use color contrast to achieve better and more strange results, but if they don't master the propriety well, it will backfire. 2. Packaging pattern: the combination of patterns should be considered from three aspects: first, the way of organization; Second, the theme of expression; Third, the style of display. In the way of organization, there are geometric composition, abstract composition, and concrete or physical composition. At present, the use of geometric or abstract composition, mostly cosmetics or daily necessities. The concrete or physical structure is the most popular in food packaging. Some simply open a window to the packaging, or use transparent plastic bags to directly let people see the internal items. In the expression of the theme, although the performance of different ways, but the purpose is very clear. In the form of combination, some mainly focus on words, some on objects, and some on both. No matter what kind of form it takes, it must be connected with internal objects to show the brightness of the theme. In the expression of theme, we should also pay attention to the simplification, whether it is text or pattern, and strive to achieve a single pattern, prominent theme, simple and lively. 3. The connotation of packaging is mainly reflected in three aspects: the appeal of packaging, the interest of pictures, and the organic combination of product image and corporate culture. In addition, the delicacy of packaging is also an indispensable factor for good packaging, mainly including: first, the delicacy of color, second, the delicacy of pattern design, third, the delicacy of packaging.