The most powerful practical knowledge of paper packaging design

All in all, the design of paper packaging should focus on a theme, start from the whole, think from the big point, conform to the principles of simplicity, personality and beauty, conform to the characteristics and consumption of commodities. Many enterprises in the design of product packaging, because they can not grasp the basic characteristics of commodity packaging, the design of paper packaging lack of aesthetic feeling, affecting commodity sales. How to fully display the charm of commodity packaging?

1. Packaging color:

More than 80% of the information comes from vision. If designers grasp and use the packaging color to directly reflect some characteristics of the internal goods, this kind of goods is likely to become the first choice of buyers.

According to the inherent color of goods or the attributes of goods, the use of visual color is an important means of color design. For example, the packaging of cake and snack is mostly yellow, tea, coffee, whisky, beer and other drinks are mostly brown, and the packaging of Lemon Shampoo in cosmetics is designed to be lemon yellow. The reproduction of these colors in packaging by using the color of the commodity itself can give people the most homologous Association of things, thus giving an impression of a basic concept of the internal goods.

Of course, there is also the opposite phenomenon. Some design experts boldly use color contrast to achieve a better and more strange effect, but if they do not master the measure well, it will backfire.

2. Packaging pattern:

The combination of patterns should be considered from three aspects: first, the way of organization; second, the theme of expression; third, the style of display. In terms of organization, geometric composition, abstract composition, and concrete or physical composition are often used. At present, the use of geometric or abstract composition, mostly cosmetics or daily necessities. The concrete or physical structure is the most popular in food packaging. Some simply open a window on the package, or use transparent plastic bags to directly let people see the internal items. In terms of the theme, although the ways of expression are different, the purpose is very clear. In the form of combination, some of them focus on words, some on objects, and some on both. No matter which form is adopted, it must be connected with the inner objects to show the distinct theme. In the theme expression, we should also pay attention to the simplification of complexity, no matter the words or patterns, and strive to achieve a single pattern, prominent theme, simple and bright.

3. Connotation of packaging:

It mainly displays in three aspects: the appeal of packaging, the interest of the picture, and the organic combination of product image and corporate culture. In addition, the exquisite packaging is also an indispensable factor for good packaging, mainly including: first, the exquisite color, second, the exquisite pattern design, third, the exquisite packaging production, all of which are indispensable.