Three Key Points in the Development of Independent Food Packaging
Josh Oleson, senior director of packaging development at Havi, said consumer demand for convenience created more opportunities for single-server packaging. So what should manufacturers consider?
Independent packaging allows consumers to easily taste their favorite ready-to-eat foods and beverages. Because independent packaging keeps our food fresh and portable, it is regarded as an innovative solution to people's fast-paced life.
As some food brands begin to adopt independent packaging, many other brands are readjusting the number of products to meet the capacity requirements of independent packaging such as capsules, small bags or small bags. Foods, such as yogurt, jam, nut butter, and even spices and condiments, are introducing their own packaging products with attractive and consumer-friendly specifications.
What are the main benefits of converting your product to stand-alone packaging?
This article shares three key points that each manufacturer must understand when considering independent packaging:
1. Independent small packages of food are convenient, but we must also pay attention to the applicability of the food according to experience.
Independent packaging provides convenience, but it is equally important to focus on consumer consumption habits of products. We should recognize the social and cultural connotations of certain foods. For example, wine has a rich history and many traditions and rituals.
A recent Havi survey found that alcoholic beverages have the highest demand for independent packaging. From outdoor festivals to sports events, since we drink alcoholic drinks on many occasions, the ideal choice for consumers is independent packaging. Independent packaged wine, because of its compact and portable, is suitable for consumption during the journey, indicating that wine can replace other alcoholic beverages, such as beer or cider.
But why is the production of bottled or canned wine considered a failed attempt? This may be due to the fact that the manufacturers of bagged or canned wines ignore the cultural traditions and rituals experienced around wine.
Instead, take Stack Wine, which was launched in 2012, as an example. It is a wine product packaged independently with four stackable cups. Each wine cup matches the size of a traditional wine cup, with a total of 750 milliliters of wine in four cups. By using glass as a material, wine can breathe as it does in traditional wine bottles.
Independent packaging attempts to provide convenience for consumers, while also paying attention to maintaining the tradition of wine to meet consumers'wine consumption habits.
2. Independent packaging provides consumers with more choices
Independent packaging allows consumers to buy and try more different products. Choice is what all consumers want, especially the Millennium generation. Millennials are becoming a huge part of the market. We should formulate strategies according to their wishes and needs.
The abandonment of four traditional wine bottles that can stack cups meets the demands of the millennial generation, which is pouring into the food and beverage market. They are often more adventurous wine drinkers who can try all kinds of wines that satisfy their rhythm and convenience.
Nespresso coffee is another product with dozens of different flavors and coffee mixtures in coffee capsules, which can provide consumers with a wide range of choices. From IntensoonIce to Caramelito, Nespresso recognizes the importance of different experiences and provides a single cup of capsule coffee for each category.
Consumers no longer need to buy full-size coffee beanbags, but can experience a series of different flavors of individual coffee. Independent packaging enables consumers to eat or drink more kinds of products.
3. Use independent packaging to prevent overeating
Can Independent Packaging Help Manage and Control Volume Size? The same study found that independent packaging promotes a healthier diet. Because of the abundance of food, we often overeat (whether it's potato chips the size of a home package or huge Toblerone energy bars).
Our hyper-consumerist culture shows that consumers want their money to achieve maximum value by eating large portions of food just to meet their three meals. Therefore, in order to help consumers understand what is "normal" weight size, weight control is essential.
For example, regular potato chips packaging makes it easy to overeat your Pringles, but Pringles SmallStacks contains only a single portion of potato chips. Consumers are unlikely to eat too much to avoid opening another Pringles SmallStacks.
Independent packaging also raises consumer awareness by sharing the details of calories and nutrients in individual foods. Trends in health and health care indicate that many consumers are concerned about dietary awareness and tend to have information on food packaging that reflects appropriate weight or calorie control. Since weight control directly affects the total food intake of consumers, we should consider the benefits of independent packaging in the field of health and health care.
The increase in independent packaging clearly provides an ideal solution for people on the road. It combines convenience with portability, brings better health and health effects, provides more choices for today's consumers, and improves the experience of consuming food and beverages.
Although there is no new incentive, these characteristics have become the main driving force for the development of independent packaging in Asia. The rise of independent packaging will eventually prompt more companies to rethink and redesign to keep up with the needs of new consumer groups.
