What are the requirements of food packaging ?

1. Aesthetics

With the development of the times, people's aesthetic values are constantly improving and their requirements are constantly increasing. To meet people's aesthetic needs has become the main topic of packaging design. In the past, the packaging of a single product photo can not satisfy people's aesthetic view, they need more artistic forms of expression. And food packaging designers also use abstract methods to make product packaging more artistic, leaving people with daydream space. When synergistic planning is used for the product design of a meat company, the cartoon image is adopted, and the effect is very obvious.

2. Rationality

Packaging pictures can be exaggerated appropriately, but can not be arbitrarily exaggerated. Modern food packaging design uses more and more artistic effects to express product characteristics, such as computer drawing products. This method can make up for the shortcomings of photography, and can be combined with ingredients and raw materials at will, so that people can understand products more intuitively and trust products.

3. Uniqueness

Food packaging design on the market is dazzling. How to make our products stand out from many similar commodities requires innovation and innovation. So how to make product packaging different? Below are some examples:

Instant bread is packed in the public's impression. There are no more than several colors: red, yellow, green and orange. Apart from looking at the brand's popularity, there is little comparability in packaging. The launch of Wugudaochang instant noodles has subverted the color-using habits of this type of products, boldly using black and white to match. Coordination of proportional segmentation makes it not vulgar and successfully attracts the attention of consumers. Therefore, the packaging of Wugu Daochang instant noodles wins in color.

In the past, most sausage products were wrapped with a plastic wrapper or a plastic square wrapper in groups, which lacked their own personality and made it difficult to jump out of many products. And Longda Food Group Fujiyuan Ham has introduced the same plastic seal as bread packaging, so it stands out from similar products, it wins in the form of packaging.

4. Targeting

Because some foods are specially aimed at a certain range of consumers, the performance of food packaging design needs to be highlighted. For example, middle-aged and old-aged food, the packaging form is more traditional, and the color will also use deep and stable color; for children food, the packaging is lively and lovely, bright color and often has some added value (such as toys or collections); for products in a certain area, local characteristics can be displayed on the packaging, such as the user. Speech, cultural tradition, etc.