What Consumer Groups Should Cake Box Design Meet?

Cake box manufacturers believe that the design of cake boxes is to meet the needs of customers, but the needs of different customer groups are different. Let's let cake box manufacturers explore what types of consumers have!

1. Affordable

There are a large number of customers think that the important thing is the convenience of use, good quality and low price, they do not pursue the aesthetic appearance and novel style. These customers are mainly working class, housewives, elderly consumer groups, and some mature consumers.

2. Appearance type

This kind of customers pay more attention to the shape of the products themselves and the style of the outer packing. The aesthetic feeling is their consumption motive force, mainly for the young people and the intellectual class.

3. Style

They think that the style of goods is important. They pay attention to novelty and individuality. They don't care much about the price of goods. This kind of customers are mainly young people under the age of 30, among which children and adolescents account for a large proportion.

4. Brand type

This kind of customers attach importance to the brand of goods, have a sense of trust and loyalty to the brand, so they can not care about the price of the goods. Every age group has such customers for various reasons.