What is the starting point and difficulty of cake box packaging innovation?

What is the starting point and difficulty of cake box packaging innovation? 1. Innovation must be created based on the pain points that have not been noticed or solved; 2. Innovation, subversion of numbing advantages, advantages and normal cognition; 3. Innovation has only one strong solution (selling point), and other benefits are the extension or premium of the origin; 4. Innovation, the result is amazing creation from the audience demand level (unexpected, everyone wants to do it); 5. Innovation, there is no minimally invasive new theory, the so-called minimally invasive new that is optimization, that is iterative, that is good; 6. Innovation is an unexpected and reasonable arrangement and reorganization. All the elements, materials and tools needed are in the human world (such as electric lights and iPhones); 7. Innovation is different from creativity. Creativity is based on self idealization. When creativity is used, it is innovation; 8. Innovation comes from the sudden insight after constant trial and error, which is a broken frame of thinking and insight; 9. Innovation is not only market value, but also humanistic value; 10. Innovation, nothing is new, just not discovered, including all kinds of practical needs... 11, innovation, before its birth is very mysterious and profound, after landing, there is only one "Oh...", and then, theorists who like theory are simplified to reflect their superiority.